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GRAND OPENING SALE
افتتاحی سیل
GRAND OPENING
Enjoy 30% off on debut items from The Atelier offering unique modern apparel and accessories inspired by Urdu culture.
10% of profits donated.
Proceeds benefit Al-Rantisi Children's Hospital in Gaza City, Palestine.
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KOSH - E -LUGHAT: A CULTURAL ODYSSEY
What started as a project to unite friends during lockdown has grown into an active creative network across South Asia and the diaspora. At first, @koshlughat worked to bring the wisdom of Urdu’s classic poetry and prose into the mainstream through carefully curated excerpts, accessible interpretations, and thoughtful deep-dives and breakdowns that preserve context while making the work feel alive and relevant.
Guided by a consistent, high-standard creative vision, we translated these ideas into editorial design and storytelling formats that keep up with today's South Asia and diaspora zeitgeist. Today, our collaborations include South Asia based photographers, experts, writers and visual contributors whose wider portfolios have appeared in major outlets and platforms, including Apple, Vogue India, India Art Fair, DAWN, The Guardian, and Gulf News.
KL is committed to featuring and uplifting Urdu creators, writers, and cultural pages through direct relationships and meaningful collaborations. Join us on our journey to bring Urdu further into the mainstream!